Rapper, HDBeenDope, lives by the motto, LABB RAT (Learn And Become Better Receive And Think). This is a mentality that drives his music, but also the inspiration behind its mascot, Arnold the LABB RAT. To celebrate the artist's latest release, Wayward designed an interactive game placing Arnold in the center of a tour around the world. Fans could play as Arnold, guiding him through four different cities, dodging evil record execs, while collection cash and platinum records along the way. The game used Spotify, Apple Music, and TIDAL to stream the new album as fans played.

HDBeenDope

Recorded entirely remotely during quarantine, Donovan Woods’ newest album, Without People, explores various aspects of human connection. Woods enlisted the help of creatives around the world to visualize these concepts through dance, painting, illustration, and more. We designed an interactive experience for fans to explore these artworks while listening to the new album. As fans browse the globe, they can meet artists around the globe, creating connections despite the distance.

Donovan Woods With People Project

For Black Pistol Fire's latest album, the band wanted a way to connect with fans and tease exclusive content virtually to celebrate the new music. Wayward was brought on to design an interactive world where fans could explore new music, videos, and merch as they anxiously awaited the album's release. Over the course of eight weeks, experiences and content were unlocked, giving fans something new each week. While fans explored, the band's new music played directly from Spotify, Apple Music, and TIDAL, boosting streams and album pre-saves all the way through release day.

Black Pistol Fire

Black Hill Records