In collaboration with Sony Music and The Orchard, we were brought in to develop an interactive experience to celebrate and promote Skepta's newest release, Ignorance Is Bliss. We worked with Spotify and Apple Music to pull in streaming data and visualize listening activity around the globe in a dynamic 3D heat map. Fans could explore the globe to view top cities and heat up their location by listening to the new record as it streamed directly through the experience.

Skepta Thermoglobe

With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

Jorja Smith's latest single, Come Over, featured an incredible animated music video based on the song's theme. To immerse fans in the new music video, Wayward designed a retro-themed, interactive web game following the video's storyline. Fans could play as Jorja, guiding her through a futuristic cityscape, dodging motorcycle gangs and nightclub goons along the way. As they played, fans competed for high scores to get on the leaderboard, with the new music streaming directly from Spotify, Apple Music, and TIDAL as the game's soundtrack.