A major component of the Red Chili Peppers' latest release, Unlimited Love, was a big push with vinyl and support for local record stores. With over 10 different vinyl pressing editions, fans had a variety to choose from depending on their location. To help fans find the album at record stores near them, we teamed up with Warner Records to create an interactive record store locator. To bring fans into the experience we created a custom designed record store to explore. The experience centers around an interactive map that automatically detects fan locations and displays every record store near them, along with the different vinyl editions available at each store. Fans could add a pin and selfie to the map to share where they purchased their album. As an added bonus, an interactive wall full of easter eggs allowed fans to explore and interactive with RHCP photos, flyers, merch and more. As fans explored, the new album streamed in the background, directly from Spotify, Apple Music, and TIDAL.

Red Hot Chili Peppers - Record Store Locator

We teamed up with our friends over at New West Records to create some fun interactive designs for the latest release from Seratones. The band's new album features musical themes, along with stunning artwork from David Alabo that reference surreal cosmic connections. To draw fans into this energy, we created an interactive Instagram filter that leverages augmented reality to transport fans to the cosmos. The filter matched fans with their planetary alignment and a symbol tied to the record. The filter then brought fans to an interactive playlist generator where they get matched with their own cosmic energy. While fans interacted with the generator, new tracks from Seratones streamed directly through Spotify, Apple Music, and TIDAL. The final result matched fans with their cosmic energy, along with a custom playlist full of songs curated by the band that fit that vibe.

Seratones Planetary Alignment Generator

To create a new home for Laya's upcoming tour and album release, we tapped into her Staten Island roots to create an interactive website for fans to explore. The new site drops fans into a classic NYC bodega, with Laya's own personal style and character mixed in. Fans can drag and zoom the scene to get a different perspective and click on objects to discover music videos, merch, and hidden content. The site is connected directly to Spotify, Apple Music, and TIDAL so fans can listen to Laya's latest track as they explore.

Laya's Bodega

Warner Records