Lil Keed Message Site

Lil Keed was getting ready to release his next album before his tragic passing last spring. Now with a posthumous release ready to share with his fans, the family wanted to create a space to celebrate his life and connect with fans. We created an interactive site for fans to honor the rapper's memory and submit their own message to spread their love for Lil Keed. As more messages are submitted the rose slowly blooms to reveal secrets about the new album. Fan can explore past releases and listen to new tracks through Spotify, Apple Music, and TIDAL as they browse the site. The digital experience was paired with an in-person listening party. QR codes displayed throughout the venue invited guests to scan and submit their own message to honor Lil Keed's memory. Once submitted, messages were displayed live on a screen within the venue.