Paris Hilton's new album arrives at the pinnacle of her career, showcasing her true icon status. To immerse fans in the world of Infinite Icon, we created an interactive, dynamic digital space to serve as the home for the campaign. Each phase highlighted a focus single, merch, and a custom album pre-save for Spotify, Apple Music, and Amazon Music. As the campaign progressed, new interactions unlocked for fans to explore, revealing new bonus content and videos. Audio streamed throughout the experience, allowing fans to listen as they interact.
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