When Pokey LaFarge was writing the music for his latest album, it was the height of the pandemic and he tapped into music from around the world to create a sense of adventure. The songs evoke vivid vibes of exotic places like South America, Africa, and The Caribbean. To immerse fans in that experience, we created a custom vacation matcher that matched fans with their ideal vacation destination based on their travel preferences. Pokey's new album streamed as the site's soundtrack from Spotify, Apple Music, and TIDAL while fans progressed through the matcher. A custom playlist was then automatically generated to match the vibe of their destination that could be saved directly to a streaming service of their choice.

Pokey Lafarge Playlist Generator

Diplo's latest track with Miguel taps into that exciting rush of love feeling that stirs up memories with your favorite person. Paired with a release date just days before Valentine's Day, the love vibes were crucial to connect with fans. To bring this to life, we teamed up with Mad Decent to create an interactive e-card generator where fans could create a unique card design, along with lyrics from some of Diplo's top tracks. Based on answers to a series of questions, the card's design would change accordingly with over 400 possible design combinations. Fans could then add their name and the name of their crush to share via text and socials. Prior to release, the single could be pre-saved directly from the site, with Diplo tracks playing directly from streaming services in the background.

Diplo E-Card Generator

Red Fang are known for their wild music videos and their latest for the new album's lead single, "Arrows", was no exception. In the video, the band buys a katana sword which they use to wreak havoc on random objects they can find; vinyl records, milk jug, watermelon, a bong! So naturally, we wanted to create something equally as fun for fans to play. Blade to Waste gives fans the power to slice up objects in an interactive web game where they can also stream the new album while they play. Fans connect to their favorite streaming service and compete for a spot on the leaderboard for a chance to win prizes.

Red Fang - Blade to Waste

Relapse Records