With an entirely new visual identity, Appleton Estate Rum was in need of a new web presence to help re-launch the brand. We worked with Campari Group to design and develop a new splash page to help showcase the new branding and packaging. The splash page leverages brand concepts and coloration to create a cohesive experience for visitors to connect with the product, exploring rum variants, production, and cocktail suggestions.

Appleton Estate Rum

Rapper, HDBeenDope, lives by the motto, LABB RAT (Learn And Become Better Receive And Think). This is a mentality that drives his music, but also the inspiration behind its mascot, Arnold the LABB RAT. To celebrate the artist's latest release, Wayward designed an interactive game placing Arnold in the center of a tour around the world. Fans could play as Arnold, guiding him through four different cities, dodging evil record execs, while collection cash and platinum records along the way. The game used Spotify, Apple Music, and TIDAL to stream the new album as fans played.

HDBeenDope

For his latest release, Spencer Barnett's music served as an exploration of his mind, imagination, and thoughts. To draw fans deeper into the music, Wayward designed an immersive 3D world where fans could wander the halls and rooms of Spencer's mind. We designed a surreal, dreamlike space for each of the songs that invited fans to explore and uncover hidden content and step into Spencer's mind. The new music played directly from Spotify, Apple Music, and TIDAL serving as the experience's soundtrack to connect the visuals with each song.

Spencer Barnett

The Orchard