Spiritbox Tsunami Sea Experience

We teamed up with Spiritbox to create a multi-stage interactive campaign to rollout promotion for their latest album, Tsunami Sea. The campaign centered around an immersive digital world for fans to explore. At various points throughout the campaign, different areas of the experience were unlocked, with hidden items and clues about new music, videos, and lyrics. As fans collected more items, they were granted access to more of the experience. To enter the space, fans were asked to pre-save the upcoming album with a custom-built integration embedded within the site. This provided a great data collection opportunity and a boost in day one streams. Release announcements, teasers, and bonus content were revealed within the site, giving fans a reason to return often.