The story behind Code Orange's latest album took fans on a surreal trip between dream and nightmare, with striking music videos to match. To immerse fans in this world, we recreated scenes from the music video for fans to explore. Each scene contained hidden items for fans to find and unlock bonus content like exclusive track previews, merch, and vinyl. As they enter, fans connected with Spotify, Apple Music, or TIDAL to stream the new album as the soundtrack to their experience.

Code Orange Scavenger Hunt

Peso Pluma has taken the world by storm and helped spread the regional Mexican music genre across the globe. To showcase the influence of his music and its connection with fans, we teamed up with The Orchard to create a digital art gallery featuring fan submitted artwork from across the world. As fans submitted artwork, an interactive globe visualized submissions from hundreds of cities. Visitors could click on each location to explore artwork from fans in that city.

Peso Pluma Global Art Gallery

The Rose's latest album tapped into themes of duality and opposing forces: dark and light, good and evil, joy and sadness. To visualize the shift between fan song favorites across that spectrum, we created an interactive site that adapted to show which side was winning. When fans entered the site, they could choose either team dawn or team dusk and connect to their profile on Spotify, Apple Music, or TIDAL. As more fans streamed and interacted with the site, the visual would update in realtime to reflect the current winning side. Fans could then share a customizable listening card with their own photo embedded via their webcam.

The Rose DUAL Fan Experience

ADA Music