For Accept's latest release, the band's new music was centered around dystopian themes of technology and the fate of humanity. We teamed up with Napalm Records to bring this story to life with an interactive pre-save and release campaign. The experience tapped into the album cover's backstory to immerse fans in a fictional future where they find themselves in the control room of an oppressive AI robot regime. Fans were asked to pre-save the new album on Spotify, Apple Music, Amazon Music, TIDAL, or Deezer in order to enter the site. Once inside, clues shared on social media helped fans locate hidden items within the space. New tracks from the album played directly via streaming services as the soundtrack to the experience. As fans unlocked more challenges, they were ultimately able to re-program the AI robot and save humanity! The campaign produced a massive increase in early streams with the pre-save entry, and also boosted band followers on streaming services to drive engagement long after the campaign completed.

Accept Interactive Fan Experience

2024 marked the 25th anniversary of legendary metal band, Sabaton, with a full campaign celebrating the band's music. Lyrical content, album art, and overall lore surrounding the band draws on stories and imagery from historic battles and military heroes. To draw fans into this world, we created an interactive experience that put them at the center of the action. The 3D, immersive world invited fans to freely explore from a first person perspective through a hero's journey. Fans were challenged with completing a series of missions including band trivia to diffuse a bomb, decoding radio transmissions, and guiding a tank through mines and obstacles. Our custom Spotify and Apple Music integration streamed the band's entire catalog as the soundtrack to the experience. Fans that completed all missions were automatically entered to a prize drawing full Sabaton music, swag, and gear.

Sabaton 25th Anniversary Experience

Mothica's latest album tapped into the angst and nostalgia of adolescence with songs and lyrics that resonated deeply with fans. The album's cover art and music video take place in Mothica's teenage bedroom, covered in emo band posters, instruments, and notebooks that inspired the new music. To immerse fans in this world, we teamed up with Rise Records to re-create the bedroom in an interactive 3D web experience. Fans were asked to pre-save with Spotify or Apple Music to enter the site, which then allowed them to explore the bedroom freely. Clickable items including and old-school iPod, Sidekick cell phone, and hidden easter eggs from the new album invited fans to return to the site and discover new items. Throughout the campaign, new items would unlock music videos, tour dates, and merch items to help build buzz and anticipation leading up to the final release.

Mothica Interactive Pre-save

Rise Records