Mothica's latest album tapped into the angst and nostalgia of adolescence with songs and lyrics that resonated deeply with fans. The album's cover art and music video take place in Mothica's teenage bedroom, covered in emo band posters, instruments, and notebooks that inspired the new music. To immerse fans in this world, we teamed up with Rise Records to re-create the bedroom in an interactive 3D web experience. Fans were asked to pre-save with Spotify or Apple Music to enter the site, which then allowed them to explore the bedroom freely. Clickable items including and old-school iPod, Sidekick cell phone, and hidden easter eggs from the new album invited fans to return to the site and discover new items. Throughout the campaign, new items would unlock music videos, tour dates, and merch items to help build buzz and anticipation leading up to the final release.

Mothica Interactive Pre-save

Linkin Park's undeniable impact on music can be instantly recognized by the many singles that marked their prolific career. Each new single the band released pushed boundaries and resonated with fans on an intense level. With the release of their singles compilation, Papercuts, we teamed up with Warner Records to create an interactive song explorer to showcase each track. Our custom Spotify and Apple Music integration allowed fans to scroll through all 20 tracks to choose one to explore. The track played in the background as fans browsed video commentary, lyrics, and liner notes. Each time fans connected, contact info was collected and the new album was added to fan libraries.

Linkin Park Papercuts Song Explorer

2024 marked the 25th anniversary of legendary metal band, Sabaton, with a full campaign celebrating the band's music. Lyrical content, album art, and overall lore surrounding the band draws on stories and imagery from historic battles and military heroes. To draw fans into this world, we created an interactive experience that put them at the center of the action. The 3D, immersive world invited fans to freely explore from a first person perspective through a hero's journey. Fans were challenged with completing a series of missions including band trivia to diffuse a bomb, decoding radio transmissions, and guiding a tank through mines and obstacles. Our custom Spotify and Apple Music integration streamed the band's entire catalog as the soundtrack to the experience. Fans that completed all missions were automatically entered to a prize drawing full Sabaton music, swag, and gear.

Sabaton 25th Anniversary Experience

Nuclear Blast Records